Items where Author is "Runkel, Andreas"
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 1.
Article
Runkel, Andreas and Preuß, Holger (2021) Recall vs. Recognition: How the Strength of Sponsor Awareness Influences the Perceived Brand Personality. Journal of Economics, Management and Trade, 27 (10). pp. 47-59. ISSN 2456-9216