Adoption Behavior of Farmers towards Improved Pineapple Production Practices in Uttar Dinajpur District of West Bengal, India

The study was conducted in the Uttar Dinajpur district of West Bengal with the objective of assessing the extent of adoption behavior among farmers towards improved pineapple production practices. A purposive sampling technique was employed, and a total of 120 respondents were selected from seven villages within the Chopra block. Data was collected using a pre-tested schedule and analyzed using appropriate statistical tools and techniques. The findings of the study revealed that the majority of respondents (65.00%) fell within the middle age range. In terms of adoption, about pineapple production technology, 50.83 percent of the respondents had a medium level of adoption, followed by 26.67 percent with low level of adoption and 22.50 percent with high level of adoption. The study also established positive and significant relationships between the independent variables, such as age, educational qualification, annual income, extension contact, mass media exposure, scientific orientation, and risk orientation, and the adoption behavior of farmers. Overall, the study provides valuable insights into the adoption behavior of farmers in the study area and highlights the importance of various factors in influencing their level of adoption of improved pineapple production practices.