USE OF SOCIAL MEDIA ON EDUCATION DURING THE PANDEMIC SITUATION

The use of Facebook as a prominent social media has become critical along its features, as the Covid 19 pandemic taken the control over the Sri Lanka limping the health, economy, education, mentality, day-to-day activities, etc. The continuous education via online platform is now an established concept all over the world. Sri Lanka also follow the online education procedures and along with online platforms, social media plays a collaborative role. The objective of the study is to identify the undergraduates’ behavior towards social media, technology, and their use of Facebook on educational activities. The study examines the purpose, and attitudes on benefits of Facebook from 150 undergraduates of University of Kelaniya, Sri Lanka. The data collected by using Google forms where Descriptive Analysis, Structural Equation Modelling (SEM), and Confirmatory Factor Analysis (CFA) used to model data by using IBM SPSS Statistics, and AMOS as tools to analyze data. The hypothesized SEM validated the latent structure and theory which the conclusions may support in further actions on distance education using social media as well.