Pepe, Michael (2023) Use of Kelly Repertory Grid Technique for Scale Development of Breakfast Cereals. In: An Overview on Business, Management and Economics Research Vol. 6. B P International, pp. 84-99. ISBN Prof. Gustavo Henrique Silva de Souza An Overview on Business, Management and Economics Research Vol. 6 12 07 2023 12 07 2023 9788196813567 B P International 10.9734/bpi/aobmer/v6 https://stm.bookpi.org/AOBMER-V6/issue/view/1272
Full text not available from this repository.Abstract
This chapter aims to determine which attributes consumers use in their assessment of breakfast cereals and to generate a survey to measure the underlying constructs comprising breakfast cereals using the Kelly Repertory Grid Technique. The preliminary process of identifying breakfast cereal attributes was based on five in-depth interviews and a qualitative analysis of the answers was performed. The findings enrich our knowledge of consumer perceptions and evaluations of product attributes and can be used my researchers and practitioners in the development of new products.
| Item Type: | Book Section |
|---|---|
| Subjects: | Journal Eprints > Social Sciences and Humanities |
| Depositing User: | Managing Editor |
| Date Deposited: | 08 Dec 2023 09:56 |
| Last Modified: | 08 Dec 2023 09:56 |
| URI: | http://repository.journal4submission.com/id/eprint/3431 |
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