Sources of Technical Guidance Utilized by Orange Growers for Production and Marketing of Oranges

The fast changing agricultural technology demands for more technical information to be transmitted to the orange growers. The technical guidance enhances orange growers ability to get more information about recent agricultural technology or innovation which is helpful to improve their working efficiency. The utilization of proper sources of technical guidance is helpful to enhance productivity and profit in orange cultivation. Hence this study was carried out in order to investigate the use of sources for technical guidance by the orange growers to obtain the information about production and marketing of oranges. The present investigation was carried out in Amravati and Nagpur district (Vidarbha region) of Maharashtra. A sample of 240 orange growers constituted for the research study. The present study revealed that nearly half (47.50 %) of the orange growers were having medium level utilization of sources of technical guidance. Majority of orange growers uses agriculture input dealer, progressive farmers, neighbours, friends, agriculture assistant and Television as a major source of technical guidance. The present study indicates the need to focus on these sources of technical guidance for rapid spread of required technical information regarding production and marketing of oranges.